Demand Tailwinds, Lack of New Construction Prompt Ventas to Up 2025 Acquisition Pipeline to $2B
As Justin Hutchens, executive vice president, senior housing and chief investment officer has said before, Ventas (NYSE: VTR) is standing …
Discovery Senior Living
‘Authenticity and Transparency’: Memory Care Operators Pivot to Meeting Wants of Gen X Adult Children
Research-driven, highly skeptical and emotionally involved – these are some of the main characteristics of the adult child in the …
New Rules of Engagement: How Senior Living Owner-Operator Relationships Are Evolving
This story is part of your SHN+ subscription The relationship between senior living providers and their capital partners, often real …
How Discovery Senior Living Is ‘Reshaping’ Memory Care Programming, Services in 2025
Discovery Senior Living is continuing to grow its memory care portfolio by expanding existing memory care brands to meet strong …
AI, Events, Incentives: Inside New Sales and Marketing Strategies of Atria, Discovery, Heritage Communities
AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few …
Senior Living Operators Explore Dynamic Pricing Models to Boost Sales Flexibility
This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision …
‘The Focus is Growth’: Inside Memory Care Expansion Plans of Discovery Senior Living, Watermark, Anthem
In 2025, the big challenge for memory care operators is not necessarily staffing or quality of care – it’s growth. …
Inside 3 Big Senior Living Sales Trends of 2025
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy …
What 10 Senior Living Sales and Marketing Leaders See Ahead in 2025
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita …
9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand …
