This article is part of your SHN+ subscription. Senior living operators are in 2024 notching the kind of gains they need to improve margins despite lingering operational headwinds. Operators including 12 Oaks Senior Living, Atria Senior Living, Juniper Communities and Discovery Senior Living have all managed to find ways to …
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat …
This story is part of your SHN+ subscription Today’s senior living industry has a problem: Too many operators villainize their capital partners. That’s the view of The Springs Living CEO Fee Stubblefield, who shares this and other candid assessments of the senior living industry–and his own company–in a newly-published book, …
Senior living operators are in 2024 finding ways to increasingly cut down on labor expenses. With agency staffing use trending downward, reducing overtime is a big focus.. To some in the industry, it’s a “stubborn sliver”.” To others, it’s a “mild headache” compared to the cost of agency staffing. But …
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