Reaching high occupancy may be worth celebrating, but senior living providers know their work does not stop there. To maintain strong census levels, many operators are refining sales and marketing strategies with tactics to keep demand steady. Maintaining a high census comes with its own set of operational challenges, largely …
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts …
Senior living operators are equipping staff with new tactics and tools to serve tomorrow’s memory care residents in a more personalized and skilled way in 2026. An estimated 7.2 million people 65 and older were living with Alzheimer’s disease in 2025, and that figure is expected to increase to nearly …
New CEOs stepping in to lead high-profile operators, mergers and acquisitions worth billions of dollars, a looming development crisis – these were the topics of the most-read stories on Senior Housing News in 2025. As the senior living industry hopes to pivot to growth in 2026 and beyond, it is …
Results matter. Reviewing some of the top quotes from Senior Housing News stories of 2025, this emerges as a key theme. Many leaders in the sector emphasized this message, whether talking about adopting new technologies like AI, new operating or pricing models, or pursuing other innovations meant to more effectively …
This story is part of your SHN+ subscription In 2025, senior living operators are making progress in leveraging data and analytical insights into improving revenue generation while growing margins. But these changes haven’t happened overnight, with many senior living companies taking steps to grow their IT infrastructure and build out …
This story is part of your SHN+ subscription Senior living companies are evolving their operating models to increasingly use new technology and real-time data to make better decisions. In 2025, the gap between companies with these capabilities and those without is widening. Earlier this week, I attended the Senior Living …
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas …
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy and new revenue to their operations. Earlier this week, we published a story detailing what 10 sales leaders from companies including LCS, Discovery Senior Living and Watermark Retirement Communities are …
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing …
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