A Place for Mom CEO Tatyana Zlotsky has been busy since she took the reins of the New York City-based company in April – all in the service of improving the company’s relationships with senior living operators. In the last few months, APFM leadership has sought to make its online community search and referral process … Read more
This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator observed “softness” in some of … Read more
A Place for Mom CEO Larry Kutscher is stepping back from his role, with President Tatyana Zlotsky set to fill his shoes as the company’s top leader. With the move, Kutscher is transitioning to the role of chairman of the company’s board of directors. The company’s changes, effective May 2, are a part of a … Read more