This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator observed “softness” in some of … Read more
Brandon Ribar is the CEO of Sonida Senior Living, one of the nation’s largest senior living providers. Ribar has been in senior living for over 20 years and was instrumental in planning Sonida’s response to the COVID-19 pandemic. Ribar strives to improve his communities while also providing quality care to residents. In this changemakers interview, … Read more
When it comes to senior living staffing, operators in 2024 must do things differently than before. Senior living companies have taken many steps to bolster staffing in recent years, including raising wages for employees creating new benefits and offering greater flexibility in scheduling. With a low unemployment rate of 4.1% nationwide, talent pools remain shallower … Read more
This article is part of your SHN+ subscription Senior living operators are now picking up the pace with occupancy,approaching – and passing – census levels last seen in 2019. Signs of the race for occupancy speeding up are apparent, given the broader industry’s 11th consecutive quarter of census growth. Some of the industry’s prominent operating … Read more
Memory care demand is expected to grow in the years ahead – but operators must evolve for the future if they hope to see it. To help attract new residents in the months and years ahead, operators are both focusing on the real estate and the knowledge of treating cognitive decline. That is resulting in … Read more