This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and opportunity in 2025. What operators do now could mean the difference between success and failure in the coming years. On the one hand, the industry is still shaking off a …
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly …
Senior living operators are shifting their technology budgets going into the new year to keep up with the times. Among the top areas of investment for operators going into 2025 are AI, electronic health records (EHRs), and finding ways and programming to leverage data to further streamline operations. Some senior …
Whether “thrive in ‘25,” “or “survive until ‘25,” the senior living industry has had the coming year on its collective mind for a while now. For many years, the incoming baby boomer generation has served as a seemingly perennial source of optimism for the senior living industry’s future success. Now, …
This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator …
Brandon Ribar is the CEO of Sonida Senior Living, one of the nation’s largest senior living providers. Ribar has been in senior living for over 20 years and was instrumental in planning Sonida’s response to the COVID-19 pandemic. Ribar strives to improve his communities while also providing quality care to …
When it comes to senior living staffing, operators in 2024 must do things differently than before. Senior living companies have taken many steps to bolster staffing in recent years, including raising wages for employees creating new benefits and offering greater flexibility in scheduling. With a low unemployment rate of 4.1% …
This article is part of your SHN+ subscription Senior living operators are now picking up the pace with occupancy,approaching – and passing – census levels last seen in 2019. Signs of the race for occupancy speeding up are apparent, given the broader industry’s 11th consecutive quarter of census growth. Some …
Memory care demand is expected to grow in the years ahead – but operators must evolve for the future if they hope to see it. To help attract new residents in the months and years ahead, operators are both focusing on the real estate and the knowledge of treating cognitive …
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