Cruise Ship to Country Club: Operators Redefine Senior Living Marketing for a New Generation
Senior living operators have for decades extolled their communities as “cruise ships on land.” That story has not always been …
Heritage Communities
‘Authenticity and Transparency’: Memory Care Operators Pivot to Meeting Wants of Gen X Adult Children
Research-driven, highly skeptical and emotionally involved – these are some of the main characteristics of the adult child in the …
Novelty to Necessity: AI Becomes Important Tool for Senior Living Sales and Marketing Teams
Roleplaying, analyzing leads, taking notes – not long ago, these were strictly human domains. But senior living operators are finding …
AI, Events, Incentives: Inside New Sales and Marketing Strategies of Atria, Discovery, Heritage Communities
AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few …
Senior Living Industry Struggling With Growth Even as Optimism Abounds
This article is part of your SHN+ subscription The senior living industry is much more optimistic in 2025 about the …
Inside the Rapidly Evolving Landscape for Senior Living Sales and Marketing
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the …
‘Fear-Based Marketing,’ Other Practices Will Turn Gen X Away From Senior Living
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their …
Beyond the Boomers: How Gen X is ‘Shaping the Future’ of Senior Living
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants …
‘Thrive in ‘25’ or ‘Perfect Storm’? Senior Living Industry Prepares for Big Year Ahead
The senior living industry is ready to “thrive in ‘25” with regard to occupancy gains. But headwinds in lending are …
Inside 3 Big Senior Living Sales Trends of 2025
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy …
