Brookdale CEO: Lower Third-Party Referral Volume Hurt Occupancy Growth, Drove Sales and Marketing Shift

Brookdale CEO: Lower Third-Party Referral Volume Hurt Occupancy Growth, Drove Sales and Marketing Shift

Declines in third-party referrals contributed to softer occupancy growth than leaders with Brookdale Senior Living (NYSE: BKD) looked for in Q3 2024, but they are bullish following the company’s recent move to acquire 41 properties. Brookdale sees greater “strategic flexibility” to manage its portfolio following recent transactions totaling $610 million …

Read more

Translate »
Senior Living Operators Pivoting for Growth Health Insurance for Seniors Above 60 Anemia in Aging: Symptoms, Causes & Questions