Top 10 Senior Housing News Stories of 2024

Top 10 Senior Housing News Stories of 2024

To say the least, 2024 was a year of change for the senior housing industry. Some of that change came through high-profile transactions that occurred throughout the year. Several of our most-read stories of the year focused on those deals. There were also plenty of personnel changes throughout the year …

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Brookdale CEO: Lower Third-Party Referral Volume Hurt Occupancy Growth, Drove Sales and Marketing Shift

Brookdale CEO: Lower Third-Party Referral Volume Hurt Occupancy Growth, Drove Sales and Marketing Shift

Declines in third-party referrals contributed to softer occupancy growth than leaders with Brookdale Senior Living (NYSE: BKD) looked for in Q3 2024, but they are bullish following the company’s recent move to acquire 41 properties. Brookdale sees greater “strategic flexibility” to manage its portfolio following recent transactions totaling $610 million …

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