Brookdale Senior Living’s occupancy inflection has not happened as quickly as expected, but the company’s top leader believes all the strategic pieces are in place and that its plan is beginning to make progress. A new top sales leader, a reorganized portfolio, targeted capital improvements and acquisitions are spurring growth heading into the …
This story is part of your SHN+ subscription Leading a senior living operator and flying an F-15 fighter jet are alike in that they both require careful planning – and sometimes, laser precision. Nick Stengle, who joined Brookdale Senior Living (NYSE: BKD) as CEO last October, knows that lesson better …
This story is part of your SHN+ subscription Less than one decade ago, Brookdale Senior Living (NYSE: BKD) operated 229 communities under senior living management contracts with owners. Today, the company has just seven left. The data point shows Brookdale’s transformation from primarily a manager of senior housing communities into …
Brookdale Senior Living CEO Nick Stengle believes that a leaner portfolio and a focus on supply-demand, critical mass and operational excellence are top ways to bring the company into its next evolution. Earlier this week, the Brentwood, Tennessee-based senior living operator said it expected to notch revenue per available rooms …
This story is part of your SHN+ subscription Earlier this week, we caught wind that SilverAssist had acquired Caring.com. The move expanded SilverAssist’s digital footprint into referrals, but more than that, I think it’s indicative of how senior living sales and marketing is changing from a volume game to one …
Transactions Retirement Housing Foundation acquires five communities Retirement Housing Foundation announced it closed on a $10.9 million acquisition of five affordable senior housing communities in Minnesota. The properties, acquired from Ecumen, include Bethel Manor I & II and Winona Shores in Alexandria, Park Villa in Park Rapids and Parmly Lakeview …
In 2026, the oldest boomers are turning 80. Senior living operators still may not be ready to serve them, according to the industry’s leaders. For one, the senior living industry is still mired in development woes at a time when demand is only growing. In fact, the number of senior …
This story is part of your SHN+ subscription In 2026, the oldest baby boomers turn 80. It’s an important time for the senior living industry, but not an easy one. With the arrival of the oldest baby boomers, the industry steps onto a years-long demand runway that will see millions …
New CEOs stepping in to lead high-profile operators, mergers and acquisitions worth billions of dollars, a looming development crisis – these were the topics of the most-read stories on Senior Housing News in 2025. As the senior living industry hopes to pivot to growth in 2026 and beyond, it is …
Results matter. Reviewing some of the top quotes from Senior Housing News stories of 2025, this emerges as a key theme. Many leaders in the sector emphasized this message, whether talking about adopting new technologies like AI, new operating or pricing models, or pursuing other innovations meant to more effectively …
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