Brookdale Senior Living (NYSE: BKD) continues to work to turn a year of organizational changes into stronger performance growth, following a summer selling season that fell short of leadership’s expectations. “This is an enduring way forward as opposed to a one-off thing,” Brookdale Senior Living CEO Nick Stengle said during …
Is middle-market senior living impossible? Is AI helping or hurting marketing? Will an operator ever deploy a humanoid caregiver robot? Do older adults actually want what operators are selling? These questions often inspire spirited discussions among senior living operators, and they were a topic of conversation at the RETHINK Conference …
This story is part of your SHN+ subscription Demand for senior living is surging in 2026. It might be too much of a good thing. Of course, it’s only good for senior living operators that millions of older adults will come to want and need senior living services as more …
Brookdale Senior Living’s occupancy inflection has not happened as quickly as expected, but the company’s top leader believes all the strategic pieces are in place and that its plan is beginning to make progress. A new top sales leader, a reorganized portfolio, targeted capital improvements and acquisitions are spurring growth heading into the …
This story is part of your SHN+ subscription Leading a senior living operator and flying an F-15 fighter jet are alike in that they both require careful planning – and sometimes, laser precision. Nick Stengle, who joined Brookdale Senior Living (NYSE: BKD) as CEO last October, knows that lesson better …
This story is part of your SHN+ subscription Less than one decade ago, Brookdale Senior Living (NYSE: BKD) operated 229 communities under senior living management contracts with owners. Today, the company has just seven left. The data point shows Brookdale’s transformation from primarily a manager of senior housing communities into …
Brookdale Senior Living CEO Nick Stengle believes that a leaner portfolio and a focus on supply-demand, critical mass and operational excellence are top ways to bring the company into its next evolution. Earlier this week, the Brentwood, Tennessee-based senior living operator said it expected to notch revenue per available rooms …
This story is part of your SHN+ subscription Earlier this week, we caught wind that SilverAssist had acquired Caring.com. The move expanded SilverAssist’s digital footprint into referrals, but more than that, I think it’s indicative of how senior living sales and marketing is changing from a volume game to one …
Transactions Retirement Housing Foundation acquires five communities Retirement Housing Foundation announced it closed on a $10.9 million acquisition of five affordable senior housing communities in Minnesota. The properties, acquired from Ecumen, include Bethel Manor I & II and Winona Shores in Alexandria, Park Villa in Park Rapids and Parmly Lakeview …
In 2026, the oldest boomers are turning 80. Senior living operators still may not be ready to serve them, according to the industry’s leaders. For one, the senior living industry is still mired in development woes at a time when demand is only growing. In fact, the number of senior …
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