AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior living sales and marketing teams are changing things up for new prospects. Senior living operators say that a growing number of prospective residents and their families …
This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision to both attract move-ins and make up care costs. As the operational cost of providing senior living services remains high, some senior living operators have explored dynamic pricing. In a …
This story is part of your SHN+ subscription Senior living operators have prepared for the baby boomers’ arrival for decades – but now is not the time to rest on their laurels, according to Atria Senior Living CEO Holly Belter-Chesser. At a recent conference, she spoke with other industry professionals …
Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by the Baby Boomer generation, that is more tech-savvy and demanding of individualized wellness and lifestyle offerings. “They want choice and they have come with a disruptive mind-shift,” Lifespace Communities CEO …
In 2025, senior living providers are continuing to find new ways of improving resident health and wellness through the use of integrating technology and fitness programming. Wellness plays a big role in senior living programming and operations, and operators are blending technology-enabled fitness equipment to improve resident health outcomes and …
To say the least, 2024 was a year of change for the senior housing industry. Some of that change came through high-profile transactions that occurred throughout the year. Several of our most-read stories of the year focused on those deals. There were also plenty of personnel changes throughout the year …
This article is part of your SHN+ subscription Senior living operators across the U.S. are assembling their regional leadership teams and strategies in an effort akin to a high-stakes chess match or solving a complex puzzle. The challenge is that regional leaders are often in charge of driving improved performance …
This article is part of your SHN+ subscription. Senior living operators are in 2024 notching the kind of gains they need to improve margins despite lingering operational headwinds. Operators including 12 Oaks Senior Living, Atria Senior Living, Juniper Communities and Discovery Senior Living have all managed to find ways to …
When it comes to senior living staffing, operators in 2024 must do things differently than before. Senior living companies have taken many steps to bolster staffing in recent years, including raising wages for employees creating new benefits and offering greater flexibility in scheduling. With a low unemployment rate of 4.1% …
This article is part of your SHN+ subscription Holly Belter-Chesser has been with Atria Senior Living for 15 years, but becoming CEO has changed her perspective – and she is embracing the leadership transition as an opportunity to “take a fresh look at everything.” She compares the experience of becoming …
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