Inside the ‘New Era of Collaboration’ Between REITs, Senior Living Operators
This story is part of your SHN+ subscription Multiple brands, dense portfolios centered on specific regions, new incentives to achieve …
Atria Senior Living
Why Senior Living Operators Should Pay Attention to CDC Turmoil
This story is part of your SHN+ subscription This week, Dept. of Health and Human Services (HHS) Secretary Robert F. …
Demand Tailwinds, Lack of New Construction Prompt Ventas to Up 2025 Acquisition Pipeline to $2B
As Justin Hutchens, executive vice president, senior housing and chief investment officer has said before, Ventas (NYSE: VTR) is standing …
Senior Living Operators Take Aim at Resident Loneliness With New Tech, Tools
Senior living providers are taking aim at resident loneliness in their quest to evolve lifestyle and engagement efforts. Operators in …
Novelty to Necessity: AI Becomes Important Tool for Senior Living Sales and Marketing Teams
Roleplaying, analyzing leads, taking notes – not long ago, these were strictly human domains. But senior living operators are finding …
Strength in Numbers: Inside Senior Living Growth Strategies of Atria, Sunrise, 3 Other Operators
This story is part of your SHN+ subscription There is plenty of demand ahead for senior living operators in 2025 …
AI, Events, Incentives: Inside New Sales and Marketing Strategies of Atria, Discovery, Heritage Communities
AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few …
Senior Living Operators Explore Dynamic Pricing Models to Boost Sales Flexibility
This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision …
Atria CEO: Senior Living Operators ‘Can’t Get Complacent’ About Looming Demand Wave
This story is part of your SHN+ subscription Senior living operators have prepared for the baby boomers’ arrival for decades …
5 CEOs Respond to ‘Disruptive Mindshift’ of Senior Living Consumers
Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by …
