Senior living operators are seeking to more quickly turn over units as demand for their communities remains strong while length of stay and lost revenue days put pressure on operations. Unit turnover is just a reality of the senior living industry, but operators are bolstering their ability to move in …
The senior living hospitality versus health care debate is seemingly over. In 2026, operators believe they must offer both things to new residents, even on the lower end of the acuity spectrum. Data from the American Seniors Housing Association (ASHA) and ProMatura shows that the average age of independent living …
The senior living industry has a problem: too many older adults think that it is unaffordable. Part of the problem is that it simply is unaffordable for many older adults. The senior living industry still hasn’t built a solution at scale for the millions of people who will want and …
This story is part of your SHN+ subscription Many operators have tried, but not all have succeeded turning around communities. Companies taking on these deals in 2026 say they’re harder than they look. A recent blog post from Nick Gesue, who was CEO of NewPoint Capital from 2024 until it …
With so many communities changing hands in 2026, turnaround operators have their work cut out for them this year. Their efforts will hinge on the people who already work in those communities. As senior living REITs reassemble and grow their regional portfolios, they are acquiring communities and assigning them to …
Entering 2026, the senior living industry has momentum as providers make gains in occupancy and margins. All of that hinges on operators acting now – sometimes with bold intentions. Senior living leaders know well that they must serve a new and larger generation than ever before with the arrival of …
Results matter. Reviewing some of the top quotes from Senior Housing News stories of 2025, this emerges as a key theme. Many leaders in the sector emphasized this message, whether talking about adopting new technologies like AI, new operating or pricing models, or pursuing other innovations meant to more effectively …
This story is part of your SHN+ subscription Senior living providers are taking a more targeted approach to 2026 for asking and rental rates. It’s not a reset, but an evolution. As operators notch improvements in occupancy and resident satisfaction scores, they are gaining pricing power that aids their rate …
This story is part of your SHN+ subscription “Ready to grow, struggling to build” – I think that sentiment from NIC Senior Principal Omar Zahraoui on stage at our recent BUILD conference perfectly describes the state of the senior living industry in 2025. On the one hand, four consecutive years …
This story is part of your SHN+ subscription High demand and rising occupancy have prompted senior living operators to again raise resident rates in the coming year, albeit at a more moderate pace than a few years ago. In 2025, senior living operators raised resident rates as pricing power shifted …
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