This story is part of your SHN+ subscription Senior living providers are taking a more targeted approach to 2026 for asking and rental rates. It’s not a reset, but an evolution. As operators notch improvements in occupancy and resident satisfaction scores, they are gaining pricing power that aids their rate …
This story is part of your SHN+ subscription “Ready to grow, struggling to build” – I think that sentiment from NIC Senior Principal Omar Zahraoui on stage at our recent BUILD conference perfectly describes the state of the senior living industry in 2025. On the one hand, four consecutive years …
This story is part of your SHN+ subscription High demand and rising occupancy have prompted senior living operators to again raise resident rates in the coming year, albeit at a more moderate pace than a few years ago. In 2025, senior living operators raised resident rates as pricing power shifted …
Higher resident acuity and stubborn expenses are creating a “new reality” for senior living operators regarding the care they provide. In 2025, senior living companies are evaluating care revenue as a lever to improve net operating income (NOI) across communities. The average age of senior living residents in assisted living …
Senior living operators must be prepared to offer more than just higher wages if they hope to attract and retain workers in 2025. According to the 2204 State of Seniors Housing report, labor-related expenses on average still range around 55% of total operating expenses. Rising wages, demand for clinical and …
Senior living providers are taking aim at resident loneliness in their quest to evolve lifestyle and engagement efforts. Operators in 2025 now rely on care and lifestyle staff while also increasing engagement with residents through interactive technology. Providers are also tailoring programming to fit residents’ specific interests, shared hobbies and …
As senior living operators continue to grow by taking on distressed properties, demand is growing for operational excellence teams. Recently referred to as “SWAT” teams, operators assemble these groups to cover a variety of roles within community leadership or sales and marketing as needed. Some turnaround-focused operators, such as Dallas, …
Earlier this week, U.S. president Donald Trump enacted a range of new tariffs that sent the stock marketing tumbling and left senior living operators and industry associations bracing for impact. With the move, the White House enacted at least a 10% tax on all goods imported to the United States, …
This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop …
In 2025, turnover and retention are among senior living operators’ biggest challenges. Some operators are dealing with it by taking cues from big companies like Costco. Costco and other companies like Sam’s Club and QuikTrip have taken the approach that giving employees better benefits, pay and an accessible career ladder …
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