In 2026, private-pay senior living communities are more country club than cruise ship, and they are very different from nursing homes. The problem is prospects don’t always know that. Multiple stakeholders are competing to tell the story of how older adults should live their next chapter in life, from owners …
The Springs Living faced a significant challenge in developing its latest property, The Springs at the Waterfront: It had to bring its standard design principles, used for larger parcels of land, to its first high-density urban market. The McMinnville, Oregon-based operator also grappled with how to bring nature to an …
Storytelling is among the biggest and best tools that senior living operators can deploy to attract new residents. How senior living operators tell their stories is important. As they cater to new customers and adult children, operators are eschewing perfect messaging for less-polished digital marketing campaigns and outreach focused on …
Fight Aging! publishes news and commentary relevant to the goal of ending all age-related disease, to be achieved by bringing the mechanisms of aging under the control of modern medicine. This weekly newsletter is sent to thousands of interested subscribers. To subscribe to the newsletter, please visit: https://www.fightaging.org/newsletter/. To …
This story is part of your SHN+ subscription In 2026, senior living operators are using a variety of tech and tools to improve sales and marketing. At the roots of these efforts is authenticity. Senior living prospects and their families are awash in a sea of options and choices for their …
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Wingate Living plans major revitalization effort in Massachusetts Senior living …
Rooftop brewpubs and pickleball courts. Dwellings that minimize carbon footprints. Personalized services that start even before a move-in. These are the kinds of new lifestyles and amenities that senior living operators are showing boomers in an effort to attract them in the coming years. In 2026, the oldest baby boomers …
Senior living providers are rethinking incentive packages for leadership in sales and operations in 2026, moving beyond base compensation payouts to ensure communities increase occupancy while building a culture that retains staff. As senior living demand remains high, corporate leaders are finding new ways to motivate staff to reach sales …
Introduction Older adults often have significant behavioral health needs but accessing care is challenging. The Behavioral Health Services Act (BHSA) offers the state of California an opportunity to address the behavioral health needs of older adults in a manner that reduces barriers to care and prioritizes the highest-need populations among …
Yasmin Peled: Hello everyone and welcome to today’s webinar presentation, Protect Medicaid: State Revenue Strategies for Aging and Disability Advocates. I’m Yasmin Peled, Director of California Government Affairs here at Justice in Aging. Today I’m joined by my colleague, Natalie Kean, Director of Federal Health Advocacy at Justice in Aging, Wesley …
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