New Watermark Retirement Communities CEO Paul Boethel has his eye on stabilization and improvement. Boethel took the reins last month at the Tucson, Arizona-based senior living operator after founders David Freshwater and David Barnes stepped back from their roles. Now that he is CEO, Boethel is stewarding the operator into …
This article is part of your SHN+ subscription The era of double-digit resident rate increases is coming to an end, and senior living operators will have to get more creative to find additional sources of revenue. My view is bolstered by recent data from online senior living monitoring platform LivingPath …
Some big companies across the U.S., not to mention the federal government, are backtracking on diversity, equity, inclusion and belonging (DEIB). Senior living operators are not following suit. In 2025, companies and organizations including Major League Baseball, Amazon, Google, Goldman Sachs and Target have rolled back or watered down programs …
This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop …
In 2025, the big challenge for memory care operators is not necessarily staffing or quality of care – it’s growth. According to the Alzheimer’s Association, the number of people living with Alzheimer’s in the U.S. is projected to rise to almost 13 million by 2050. No doubt, that growth means …
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy and new revenue to their operations. Earlier this week, we published a story detailing what 10 sales leaders from companies including LCS, Discovery Senior Living and Watermark Retirement Communities are …
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing …
Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is …
In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to live out the oft-said mantra of “thrive in ’25.” Many in the industry, especially in the last two years, uttered the phrase, “survive to ’25,” stressing the many challenges operators …
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly …
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