What Senior Living Operators Can Learn About Sales From Carvana
This story is part of your SHN+ subscription It’s been said that selling senior living is like selling a Mercedes-Benz. …
Watermark Retirement Communities
Senior Living Operators Embrace Personalized Services to Meet Shifting Wellness Preferences
Senior living providers are shifting their engagement and wellness to focus on personalization, independence and choice as the boomers arrive …
Senior Living Executive Forecast 2026: ‘Step Up or Get Stepped On’
Entering 2026, the senior living industry has momentum as providers make gains in occupancy and margins. All of that hinges …
Top Senior Living Trends for 2026
This story is part of your SHN+ subscription In 2026, the oldest baby boomers turn 80. It’s an important time …
Top 10 Senior Housing News Stories of 2025
New CEOs stepping in to lead high-profile operators, mergers and acquisitions worth billions of dollars, a looming development crisis – …
3 Forces That Shaped Senior Living in 2025
This article is part of your SHN+ membership As I work on my annual story about the trends I see …
Watermark Retirement CEO: We’re Pivoting from ‘Shrink’ to ‘Grow’ in 2026 as Turnaround Takes Root
This story is part of your SHN+ subscription When CEO Paul Boethel took the reins at Watermark Retirement Communities in …
With Leaner Portfolio and New Leadership, Watermark Executes On ‘Shrinking to Grow’ Strategy
This story is part of your SHN+ subscription Watermark Retirement Communities is making progress on its plans to evolve and …
In the Pipeline: Cedarhurst Continues Development Plans; HumanGood Opens Latest Expansion
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing …
Why More Senior Living Operators Are Calling In Operational SWAT Teams
This story is part of your SHN+ subscription In the last week or so, several senior living operators have shared …