This story is part of your SHN+ subscription It’s been said that selling senior living is like selling a Mercedes-Benz. If that’s the case, then I think there’s something the industry can learn from Carvana, the “car vending machine” company. Earlier this week, I spotted an interesting Wall Street Journal …
Senior living providers are shifting their engagement and wellness to focus on personalization, independence and choice as the boomers arrive at their doorstep. These efforts are improving resident satisfaction while reshaping community life, from dining to programming. Operators are now measuring resident satisfaction tied to engagement in programming, dining and …
Entering 2026, the senior living industry has momentum as providers make gains in occupancy and margins. All of that hinges on operators acting now – sometimes with bold intentions. Senior living leaders know well that they must serve a new and larger generation than ever before with the arrival of …
This story is part of your SHN+ subscription In 2026, the oldest baby boomers turn 80. It’s an important time for the senior living industry, but not an easy one. With the arrival of the oldest baby boomers, the industry steps onto a years-long demand runway that will see millions …
New CEOs stepping in to lead high-profile operators, mergers and acquisitions worth billions of dollars, a looming development crisis – these were the topics of the most-read stories on Senior Housing News in 2025. As the senior living industry hopes to pivot to growth in 2026 and beyond, it is …
This article is part of your SHN+ membership As I work on my annual story about the trends I see upcoming in 2026, I wanted to take a moment to analyze 2025 and how it has shaped the senior living industry. It was a year full of optimism for senior …
This story is part of your SHN+ subscription When CEO Paul Boethel took the reins at Watermark Retirement Communities in April, he outlined a strategy to help the operator find its footing before turning back to external growth. The Tucson, Arizona-based senior living provider implemented multiple changes in sales and …
This story is part of your SHN+ subscription Watermark Retirement Communities is making progress on its plans to evolve and improve since naming a new CEO earlier this year. Tucson, Arizona-based Watermark named Paul Boethel CEO in April. In a Senior Housing News interview the following month, he outlined his …
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned The Arbor Company announces latest New Jersey project In a …
This story is part of your SHN+ subscription In the last week or so, several senior living operators have shared how they are deploying teams to rapidly respond to operational issues on the ground. Some are calling it the “SWAT team” approach. I first heard the term on Brookdale Senior …
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