Inside 3 Big Senior Living Sales Trends of 2025
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy …
Watermark Retirement Communities
What 10 Senior Living Sales and Marketing Leaders See Ahead in 2025
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita …
Senior Living Operators Stick With Tried-and-True Social Media Strategies Despite Shifting Landscape
Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information …
Senior Living Executive Forecast 2025: If You Aren’t Winning, You’re Losing
In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to …
9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand …
Senior Living Industry Makes Some Progress on LGBTQ+ Inclusion, But Much More Action Needed
Editor’s note: WTWH Healthcare is pleased to announce the inaugural Prism Awards, honoring individuals and organizations that have demonstrated exemplary …
Inside Brookdale’s $610M Deal and Operators’ Quests for More Ownership
This article is part of your SHN+ subscription This week Brookdale Senior Living (NYSE: BKD) announced it will buy 41 …
Inside Senior Living’s ‘New Normal’ for Length of Stay in 2024
This article is part of your SHN+ subscription Senior living operators are notching improvements in the duration of resident stays as …
Blending Art and Science: How LCS, Atria, Watermark, Other Companies Tackle Regional Operations
This article is part of your SHN+ subscription Senior living operators across the U.S. are assembling their regional leadership teams …
How the Intergenerational Senior Living Trend is Evolving in 2024
This article is part of your SHN+ subscription For years, senior living operators have sought to create communities with organic …
