Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community … Read more
This article is part of your SHN+ subscription While the pulse of senior living development may have slowed in the last four years, recent plans and projects underway are an indication that senior living companies are not resting on their laurels in the meantime. With projects now taking longer to complete and construction starts at … Read more
If they hope to be successful, operators must understand that senior living is a “problem business.” That’s according to The Springs Living CEO Fee Stubblefield, who explained that residents frequently come to senior living communities because they are experiencing problems – for this reason, among others, there are “friction points” that are inevitable, and demand … Read more
This story is part of your SHN+ subscription Today’s senior living industry has a problem: Too many operators villainize their capital partners. That’s the view of The Springs Living CEO Fee Stubblefield, who shares this and other candid assessments of the senior living industry–and his own company–in a newly-published book, “A Culture of Promise.” While … Read more