How Senior Living Sales Teams Help Coach Prospects Through ‘I’m Not Ready’ Moments
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. …
Northbridge Companies
‘You Have to Be Quick’: How Senior Living Operators Use Social Media to Build Buzz
Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social media …
Beyond the Boomers: How Gen X is ‘Shaping the Future’ of Senior Living
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants …
What 10 Senior Living Sales and Marketing Leaders See Ahead in 2025
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita …
Senior Living Operators Manage ‘Balancing Act’ of Rising Acuity, Falling Margins
Rising resident acuity is impacting senior living margins, and in response, operators are getting creative to make bottom-line improvements even …
