‘Fear-Based Marketing,’ Other Practices Will Turn Gen X Away From Senior Living
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their …
Mather
Beyond the Boomers: How Gen X is ‘Shaping the Future’ of Senior Living
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants …
Best CCRC Design of 2024: The Mather Raises the Bar for a New Generation of Residents
To Mather CEO Mary Leary, the organization’s newest lifeplan community in the Washington, D.C. market has an opportunity to redefine …
How New Fitness Tech Enables Atria, Lifespace, Maplewood, Mather to Upgrade Resident Wellness
In 2025, senior living providers are continuing to find new ways of improving resident health and wellness through the use …
Top Senior Housing Trends for 2025
This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and …
‘Hit the First Year Hard’: Inside Lease-Up Strategies of Benchmark, LCS, Mather, The Springs Living
Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching …
