This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator observed “softness” in some of … Read more
Declines in third-party referrals contributed to softer occupancy growth than leaders with Brookdale Senior Living (NYSE: BKD) looked for in Q3 2024, but they are bullish following the company’s recent move to acquire 41 properties. Brookdale sees greater “strategic flexibility” to manage its portfolio following recent transactions totaling $610 million to acquire the previously leased … Read more
This story is part of your SHN+ subscription. Another REIT has joined the RIDEA bandwagon. During a third quarter earnings call on Oct. 29, LTC Properties (NYSE: LTC) CEO Wendy Simpson said she was a “new convert” of the RIDEA operational structure. “For those of you who have followed us a long time, you know … Read more
Ventas (NYSE: VTR) is seeking to further ramp up its investments in senior living in the months ahead as it continues to push margins and occupancy higher in its senior housing operating segment. In the third quarter of 2024, Chicago-based real estate investment trust (REIT) invested nearly $937 million to acquire 26 properties for its … Read more
This article is part of your SHN+ subscription As revenue grows and operators claw back margins this year, senior living operators hold a favorable outlook for the sector’s path ahead. This optimism has come through in recently released survey data, as well as in conversations I’ve had with industry leaders – and in a bullish … Read more
This article is part of your SHN+ subscription This week Brookdale Senior Living (NYSE: BKD) announced it will buy 41 of its leased communities for $610 million, increasing the company’s share of owned and managed units to about two-thirds of its total portfolio. Brookdale funded the transaction – more precisely, three separate deals with different … Read more
This story is part of your SHN+ subscription As the pace of senior living operators adopting value-based care models in 2024 quickens, challenges remain in growing those models. Providers are wielding data insights to spur value-based care model growth while also posing significant challenges to operators aiming to balance in making the risky transition to … Read more
This members-only, exclusive article is part of your SHN+ subscription If the speed at which senior living operators were adopting value-based care models accelerated last year, in 2024 the effort has kicked into an even higher gear. Within the last two months, senior living providers including 12 Oaks, Benchmark Senior Living, and Epoch Senior Living … Read more
This article is part of your SHN+ membership Last week, Brookdale Senior Living (NYSE: BKD) reported that the company had reached its highest operating margins since the pandemic began. The company’s adjusted operating margin was 27.6% as of the first quarter of the year, which is higher than the 25.6% operating margin the company reported … Read more
U.S. News has released its third “Best Senior Living” list, with companies including Brookdale Senior Living (NYSE: BKD), LCS and Brightview Senior Living near the top of the stack. . Of the more than 3,500 communities that were surveyed, 1,703 were recognized as “best” in one or more of the available categories, which include best … Read more