‘From Chess to Checkers’: Senior Living Operators Refine Sales Strategies to Sustain High Occupancy
Reaching high occupancy may be worth celebrating, but senior living providers know their work does not stop there. To maintain …
Beztak
40% Still Within Reach: Senior Living Operators Control Expenses, Use Tech to Increase Margins
This story is part of your SHN+ subscription Demand for senior living is high in 2026, and communities are filling …
Hopes of Bigger Development Year in 2026 Fading as Senior Living Operators Turn Inward
This story is part of your SHN+ subscription Last year was not the big year for new development that the …
‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
This story is part of your SHN+ subscription As senior living demand surges, operators are putting more time and resources …
5 Senior Living Operators to Watch in 2025
This article is part of your SHN+ subscription Editor’s note: SHN Senior Editor Tim Regan and SHN Reporter Andrew Christman …
How Senior Living Sales Teams Help Coach Prospects Through ‘I’m Not Ready’ Moments
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. …
9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand …
How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to …