New Residents, New Marketing Strategies: LCS, RoseVilla Embrace Change as First Boomers Turn 80
Rooftop brewpubs and pickleball courts. Dwellings that minimize carbon footprints. Personalized services that start even before a move-in. These are the kinds of new lifestyles and amenities that senior living operators are showing boomers in an effort to attract them in the coming years. In 2026, the oldest baby boomers …



