Pent-Up Distress Clouds the Dawning ‘Golden Age of Senior Living’

Pent-Up Distress Clouds the Dawning ‘Golden Age of Senior Living’

This article is part of your SHN+ subscription As revenue grows and operators claw back margins this year, senior living operators hold a favorable outlook for the sector’s path ahead. This optimism has come through in recently released survey data, as well as in conversations I’ve had with industry leaders – and in a bullish … Read more

‘Be Careful’: Operators Take More Cautious Approach to Resident Rate Increases for 2025

‘Be Careful’: Operators Take More Cautious Approach to Resident Rate Increases for 2025

Senior living operators are taking a more careful approach to resident rate increases in 2025 as higher revenue and lower costs push average margins higher. In 2024, many operators increased resident rental rates for private-pay senior living units at a steeper pace, with some implementing double-digit increases. Looking ahead to 2025, factors including improved occupancy … Read more

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