Pent-Up Distress Clouds the Dawning ‘Golden Age of Senior Living’

Pent-Up Distress Clouds the Dawning ‘Golden Age of Senior Living’

This article is part of your SHN+ subscription As revenue grows and operators claw back margins this year, senior living operators hold a favorable outlook for the sector’s path ahead. This optimism has come through in recently released survey data, as well as in conversations I’ve had with industry leaders – and in a bullish … Read more

‘Be Careful’: Operators Take More Cautious Approach to Resident Rate Increases for 2025

‘Be Careful’: Operators Take More Cautious Approach to Resident Rate Increases for 2025

Senior living operators are taking a more careful approach to resident rate increases in 2025 as higher revenue and lower costs push average margins higher. In 2024, many operators increased resident rental rates for private-pay senior living units at a steeper pace, with some implementing double-digit increases. Looking ahead to 2025, factors including improved occupancy … Read more

Jittery Optimism Pervades Senior Living Industry Poised for Growth  

Jittery Optimism Pervades Senior Living Industry Poised for Growth  

This story is part of your SHN+ subscription This week, senior living industry executives and leaders gathered for the annual NIC Fall Conference, which took place this year in Washington, D.C. Although last year’s conference was somewhat gloom and doom, this year felt more optimistic, and several operators discussed with me their plans to prepare … Read more

Active Adult Consumers Come Into Sharper Focus as Boom Continues

Active Adult Consumers Come Into Sharper Focus as Boom Continues

This article is part of your SHN+ subscription The active adult boom is continuing in 2024 – and recent trends and data show it is likely to keep booming, as the property type is outperforming other types of senior housing on some key metrics. But that doesn’t mean active adult is easy to develop or … Read more

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