This story is part of your SHN+ subscription Development is frozen, but savvy companies are getting projects done. Surging demand is raising the operational bar even higher. The “age wave” is more like an age “high tide,” with a corresponding “low tide.” These are just a few of the big …
NIC MAP data shows Minneapolis, Portland and Seattle are the three markets with the highest penetration rates in the country. Culture is a big reason why – just ask the operators in those markets now. An analysis of the top 99 primary and secondary markets across the country revealed that Minneapolis carries anoccupied penetration rate of 10.1%, meaning that approximately that share of age- and income-qualified older adults …
The senior living hospitality versus health care debate is seemingly over. In 2026, operators believe they must offer both things to new residents, even on the lower end of the acuity spectrum. Data from the American Seniors Housing Association (ASHA) and ProMatura shows that the average age of independent living …
This story is part of your SHN+ subscription Senior living providers are taking a more targeted approach to 2026 for asking and rental rates. It’s not a reset, but an evolution. As operators notch improvements in occupancy and resident satisfaction scores, they are gaining pricing power that aids their rate …
Rising acuity of residents has prompted operators to build in more support across unit types, sometimes by blurring lines among them. To adapt to changing resident needs, providers have redesigned communities to create more shared spaces and introduced programs that ease transitions among levels of care. By blending acuity levels …
With development at a near-standstill, senior living companies have grown via acquisitions of existing properties in recent years, including distressed or underperforming assets. The opportunity of such communities is that operators can manage them and deploy better operational practices in order to bring results up to snuff. Turnaround properties are …
Independent living operators can better cater to the incoming generation of older adults, according to Fynn Chief Marketing Officer and industry veteran Tod Petty, but only if they can help them age in place in a more dignified way. Petty believes that older adults entering independent living communities are not …
This article is part of your SHN+ subscription The senior living industry is finally finding real uses for AI, and value-based care is continuing to gain steam as operators ink new partnerships. My colleague Austin Montgomery recently illustrated how senior living marketing and sales teams are using artificial intelligence in …
This article is part of your SHN+ subscription Senior living operators in recent years have moved beyond occupancy recovery mode and are refining their approach in securing stronger margins. Providers have pushed to improve census in the last 12 months, and that has led to the industry reaching an average …
This story is part of your SHN+ membership Senior living operators expect continued margin expansion in 2025 – as long as they can continue to entice older adults to move into their communities. Operators including Benchmark Senior Living, Cogir, Discovery Senior Living, Merrill Gardens and Stellar Senior Living have increased …
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