Culture Counts: Lessons From Operators in the Top Markets for Senior Living Penetration Rates 

Culture Counts: Lessons From Operators in the Top Markets for Senior Living Penetration Rates 

NIC MAP data shows Minneapolis, Portland and Seattle are the three markets with the highest penetration rates in the country. Culture is a big reason why – just ask the operators in those markets now.  An analysis of the top 99 primary and secondary markets across the country revealed that Minneapolis carries anoccupied penetration rate of 10.1%, meaning that approximately that share of age- and income-qualified older adults …

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