Word-of-mouth awareness is sometimes thought of as the holy grail of senior living marketing. It’s also the most difficult to win. Marketing leaders with operators such as Denver, Colorado-based Spectrum Retirement Communities are building brand recognition for the operator’s 37 communities through social media marketing, according to William Swearingen, executive …
Resident fall detection systems were once not common in senior living. Today, a growing number of operators are deploying these tools in their communities to correct an industry “blind spot.” In the past, clinical staff didn’t know a resident fell unless they called a nurse first. Memory care residents in …
Senior living providers are adapting to evolving operating conditions in memory care while adding more programming, lifestyle and engagement services to help residents thrive. Memory care residents have growing needs and the operators that serve them say those needs are growing ever-more acute in the years to come. Memory care …
A historic hotel that once hosted Washington, D.C.’s elite and powerful is now a luxury senior living community thanks to a renovation project that updated the building while maintaining its character. In 2021, Omega Healthcare Investors (NYSE: OHI) and its operating partner, Maplewood Senior Living, announced the expansion of the …
Results matter. Reviewing some of the top quotes from Senior Housing News stories of 2025, this emerges as a key theme. Many leaders in the sector emphasized this message, whether talking about adopting new technologies like AI, new operating or pricing models, or pursuing other innovations meant to more effectively …
This article is part of your SHN+ membership As I work on my annual story about the trends I see upcoming in 2026, I wanted to take a moment to analyze 2025 and how it has shaped the senior living industry. It was a year full of optimism for senior …
Editor’s Note: Below is an interview with six senior living executives who will be speaking at the 2025 BUILD-BRAIN conference in Dallas, Texas. Hear more insights like these during our two-day event. Tickets are available here. Memory care operators are quickly evolving to meet changing resident needs. Unpacking that statement, …
This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop …
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Affordable, mixed-use development planned in California An innovative, affordable senior …
This story is part of your SHN+ subscription Earlier this week, the Chinese artificial intelligence (AI) startup DeepSeek stunned the U.S. tech market by demonstrating it could create a generative AI model akin to OpenAI’s ChatGPT on a relatively small budget. The news effectively erased $589 billion from graphics chipmaker …
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