Reaching high occupancy may be worth celebrating, but senior living providers know their work does not stop there. To maintain strong census levels, many operators are refining sales and marketing strategies with tactics to keep demand steady. Maintaining a high census comes with its own set of operational challenges, largely …
Senior living operators have for decades extolled their communities as “cruise ships on land.” That story has not always been in touch with what new residents want. As the baby boomers enter the senior living industry, they are bringing with them wants and needs for not only leisure and lifestyle, …
Hear more insights on technology at the upcoming WTWH Healthcare CIO Forum Conference on July 17th in Chicago, Illinois. The event will bring together the brightest minds from providers, large and small, to discuss the future of healthcare delivery, technology investment, security and artificial intelligence. Request an invite to the …
This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision to both attract move-ins and make up care costs. As the operational cost of providing senior living services remains high, some senior living operators have explored dynamic pricing. In a …
This story is part of your SHN+ subscription Two years ago, Jaybird Senior Living experienced sweeping changes across its organization as the company sought to realign its partnerships and prepare for future opportunities, according to President Justin Wray. In 2022, the organization had grown to over 70 communities. Fast-forward to …
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