‘Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours
This story is part of your SHN+ subscription As senior living demand surges, operators are putting more time and resources …
Beztak
5 Senior Living Operators to Watch in 2025
This article is part of your SHN+ subscription Editor’s note: SHN Senior Editor Tim Regan and SHN Reporter Andrew Christman …
How Senior Living Sales Teams Help Coach Prospects Through ‘I’m Not Ready’ Moments
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. …
9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds
With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand …
How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to …
Beztak EVP: Our Future Lies in Personalizing Sales, Prioritizing Lifestyle Options for Residents
By optimizing senior living sales leadership blended with prioritizing dining and lifestyle offerings, Beztak is primed for future growth as …
