Shelly Mattscheck, Executive Director at The Branches of Framingham, a Benchmark Senior Living Community, has been named to the Future Leaders Class of 2026 by Senior Housing News. To become a Future Leader, an individual is nominated by their peers. The candidate must be a high-performing employee who is 40 …
Michael Tubbs, Senior Director of Lifestyle Engagement at Benchmark Senior Living, has been named to the Memory Care Innovation Awards Class of 2026 by Senior Housing News. The Memory Care Innovation Awards program is designed to recognize passionate and innovative industry members who are shaping the future of cognitive care …
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Sunrise Senior Living introduces expansion and rebrand at NYC community …
In 2025, senior living operators are personalizing programming to improve engagement in communities, with an eye on creativity for a new incoming group of residents. To meet their preferences, operators including Benchmark Senior Living, The Aspenwood Company and Mather are creating feedback channels for quality control and pairing lifestyle and …
Senior living providers are taking aim at resident loneliness in their quest to evolve lifestyle and engagement efforts. Operators in 2025 now rely on care and lifestyle staff while also increasing engagement with residents through interactive technology. Providers are also tailoring programming to fit residents’ specific interests, shared hobbies and …
This story is part of your SHN+ subscription In 2025, senior living operators are looking to strategies from companies like Costco (NASDAQ: COST) to improve staffing and quality. I think there’s still more the industry can learn. Senior living operators have embraced staffing models that emulate the retail giant’s practice …
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas …
If you ask Experience Senior Living CEO Phill Barklow, the senior living industry has an opportunity to kick growth into higher gear in 2025. But industry’s goal to “thrive in 2025” is contrasted with many operating challenges operators face in their plans for new growth. In working to narrow the …
Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly …
This story is part of your SHN+ membership Senior living operators expect continued margin expansion in 2025 – as long as they can continue to entice older adults to move into their communities. Operators including Benchmark Senior Living, Cogir, Discovery Senior Living, Merrill Gardens and Stellar Senior Living have increased …
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