This story is part of your SHN+ subscription Earlier this week, we caught wind that SilverAssist had acquired Caring.com. The move expanded SilverAssist’s digital footprint into referrals, but more than that, I think it’s indicative of how senior living sales and marketing is changing from a volume game to one …
New CEOs stepping in to lead high-profile operators, mergers and acquisitions worth billions of dollars, a looming development crisis – these were the topics of the most-read stories on Senior Housing News in 2025. As the senior living industry hopes to pivot to growth in 2026 and beyond, it is …
Results matter. Reviewing some of the top quotes from Senior Housing News stories of 2025, this emerges as a key theme. Many leaders in the sector emphasized this message, whether talking about adopting new technologies like AI, new operating or pricing models, or pursuing other innovations meant to more effectively …
This article is part of your SHN+ membership As I work on my annual story about the trends I see upcoming in 2026, I wanted to take a moment to analyze 2025 and how it has shaped the senior living industry. It was a year full of optimism for senior …
This article is part of your SHN+ subscription Editor’s Note: If you’re interested to learn more about digital marketing and other similar topics, join us for our Sales & Marketing Conference Orlando in March. Hear more insights like these during our two-day event centered on how senior living operators sell …
This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and opportunity in 2025. What operators do now could mean the difference between success and failure in the coming years. On the one hand, the industry is still shaking off a …
To say the least, 2024 was a year of change for the senior housing industry. Some of that change came through high-profile transactions that occurred throughout the year. Several of our most-read stories of the year focused on those deals. There were also plenty of personnel changes throughout the year …
A Place for Mom CEO Tatyana Zlotsky has been busy since she took the reins of the New York City-based company in April – all in the service of improving the company’s relationships with senior living operators. In the last few months, APFM leadership has sought to make its online …
This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator …
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