Word-of-mouth awareness is sometimes thought of as the holy grail of senior living marketing. It’s also the most difficult to win. Marketing leaders with operators such as Denver, Colorado-based Spectrum Retirement Communities are building brand recognition for the operator’s 37 communities through social media marketing, according to William Swearingen, executive …
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In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Tri Pointe Homes announces 55+ project in North Carolina Tri …
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