This story is part of your SHN+ subscription As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they …
In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once. Sales leaders with operators including Watercrest Senior Living, Harbor Retirement Associates and Solinity know that fact all too well, which is why they prioritize tours and first meetings …
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