How Belmont Village, Primrose, Watermark Are Staffing Up for a Senior Living Sales Boom

How Belmont Village, Primrose, Watermark Are Staffing Up for a Senior Living Sales Boom

The boomers are coming, and future efforts to raise occupancy and increase margins will hinge on hiring and retaining staff, including caregivers, program directors, nurses. Salespeople are a crucial lynchpin. Operators including Primrose Retirement, Belmont Village and Watermark Retirement Communities have revamped sales staffing efforts since the pandemic began roughly …

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