Senior living providers are shifting their engagement and wellness to focus on personalization, independence and choice as the boomers arrive at their doorstep. These efforts are improving resident satisfaction while reshaping community life, from dining to programming. Operators are now measuring resident satisfaction tied to engagement in programming, dining and …
In 2025, senior living operators are personalizing programming to improve engagement in communities, with an eye on creativity for a new incoming group of residents. To meet their preferences, operators including Benchmark Senior Living, The Aspenwood Company and Mather are creating feedback channels for quality control and pairing lifestyle and …
Luxury senior living services are both an advantage and a challenge for the operators that provide them. On the one hand, the incoming generation of older adults are bringing new wants and needs with them as they move into senior living. That is doubly true for affluent residents who may …
This story is part of your SHN+ subscription As senior living demand surges, operators are putting more time and resources into tours that wow older adults and their families. Senior living sales and marketing teams in 2025 are shifting away from cookie-cutter experiences and tailoring tours based on what they …
Senior living providers are taking aim at resident loneliness in their quest to evolve lifestyle and engagement efforts. Operators in 2025 now rely on care and lifestyle staff while also increasing engagement with residents through interactive technology. Providers are also tailoring programming to fit residents’ specific interests, shared hobbies and …
This story is part of your SHN+ subscription The senior living industry must be bolder in moving beyond current models to meet the needs of the next generation of older adults. Earlier this week, I caught up with Serenbe CEO Steve Nygren, whose company is behind a sprawling development in …
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that demand. But in 2025, they also should be thinking about the generation that comes after the boomers. Earlier this week, I covered how …
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically …
To Mather CEO Mary Leary, the organization’s newest lifeplan community in the Washington, D.C. market has an opportunity to redefine senior living wellness and lifestyle standards for a new generation of residents. The community, built in a master-planned area in Tysons, Virginia, that includes a public park, spans two towers …
In 2025, senior living providers are continuing to find new ways of improving resident health and wellness through the use of integrating technology and fitness programming. Wellness plays a big role in senior living programming and operations, and operators are blending technology-enabled fitness equipment to improve resident health outcomes and …
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