Word-of-mouth awareness is sometimes thought of as the holy grail of senior living marketing. It’s also the most difficult to win. Marketing leaders with operators such as Denver, Colorado-based Spectrum Retirement Communities are building brand recognition for the operator’s 37 communities through social media marketing, according to William Swearingen, executive …
Changemaker in corporate social responsibility and finance Vassar Byrd is the CEO at The Kendal Corporation. Byrd joined Kendal in early 2024, after having previously served as CEO at Rose Villa. Byrd said she consistently aims to find new ways to serve residents in all that the organization does. In …
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