For years, senior living operators have stressed the importance of operational creativity to serve the next generation of residents. But for all their talk of new ideas, operators are still not always iterating on their processes and services in the way I think they need to. This week, a group …
Senior living operators have for decades extolled their communities as “cruise ships on land.” That story has not always been in touch with what new residents want. As the baby boomers enter the senior living industry, they are bringing with them wants and needs for not only leisure and lifestyle, …
Research-driven, highly skeptical and emotionally involved – these are some of the main characteristics of the adult child in the memory care sales process. As a new generation of older adults arrives in memory care, they are bringing with them their adult children belonging to Generation X. Now, memory care …
Roleplaying, analyzing leads, taking notes – not long ago, these were strictly human domains. But senior living operators are finding concrete uses for AI with all of these tasks, and more. Since the advent of artificial intelligence in the last few years, companies in a variety of industries have sought …
AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior living sales and marketing teams are changing things up for new prospects. Senior living operators say that a growing number of prospective residents and their families …
This article is part of your SHN+ subscription The senior living industry is much more optimistic in 2025 about the demand at its doorstep in the form of the baby boomers – but there is still a lingering disconnect between recognizing that demand and actually meeting it. That was among …
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas …
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that demand. But in 2025, they also should be thinking about the generation that comes after the boomers. Earlier this week, I covered how …
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically …
The senior living industry is ready to “thrive in ‘25” with regard to occupancy gains. But headwinds in lending are making growth tough during a time when it needs to grow. On the one hand, the lack of newly built senior living communities is supporting occupancy growth momentum among multiple …
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