Sometimes we forget how scary words can be. We should have learned at a young age that words have great meaning but sometimes we forget. Like when Little Red Riding Hood had her conversation with the big bad wolf who threatened to eat her up! Yeah, that should have been …
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Q: My mother is 80. She is very active (despite breaking her hip 2 years ago), she still attends water therapy 3 times a week at the YMCA, she drives to the base (which is 20 miles away) and pays her bills on time. She is a retired Psych nurse and …
This story is part of your SHN+ subscription That path to improving length of stay, which boosts occupancy and operating margin for senior living providers, is not easy to navigate. That’s because senior living operators face myriad challenges in keeping residents satisfied and thriving in their communities. Providers must develop …
This article is part of your SHN+ subscription Last month, I heard something unusual on Welltower’s (NYSE: WELL) Q4 2024 earnings call: CEO Shankh Mitra referring to “underpants gnomes.” The reference came up as he was describing the “fundamental misunderstanding” that senior living developers seem to have when talking about …
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result of the fact that older adults don’t know exactly what senior living entails or why they would need it. “Everyone says I’m not ready yet. …
In 2025, turnover and retention are among senior living operators’ biggest challenges. Some operators are dealing with it by taking cues from big companies like Costco. Costco and other companies like Sam’s Club and QuikTrip have taken the approach that giving employees better benefits, pay and an accessible career ladder …
In 2025, the big challenge for memory care operators is not necessarily staffing or quality of care – it’s growth. According to the Alzheimer’s Association, the number of people living with Alzheimer’s in the U.S. is projected to rise to almost 13 million by 2050. No doubt, that growth means …
This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND. This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference. Sean Leonard: I want to focus on helping everyone understand the key differences between machine …
This article is sponsored by Catalyst Senior Living Solutions. It is based on a discussion with Mary Cate Spires, Vice President of Marketing & Digital Strategy at The Arbor Company, Jodie Roberts, Director of Marketing Senior Services Of America, Brandon Christiansen, Director of Marketing at Primrose Retirement Communities, and Jeff …
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